The importance of advertising is plainly understood by most businesses. A significant part of their budget is devoted to it. If finances are tight, many try to build business through word-of-mouth from satisfied customers but that can take a while.

This is the reason why many target their local community with high cost radio and television ads. The price of the ad is determined through the use of polls which estimate the number of people watching. However, these numbers can often be inflated due to channel surfing during breaks in a program. If it’s actually read, printed advertisements put a coupon or offer right in the prospect’s hand. Also, internet advertising is growing in popularity but some find it difficult to target the audience they are aiming for.

One innovative idea which has soared in popularity in high density population areas is airplane advertising. Here’s how it works. A firm is hired to make a large banner displaying a product or service message. They then fly over the area where many people are congregating, pulling the banner behind the plane. This works best when the sky is open, as at a beach, sporting event, concert, or parade. People look up at this distraction, read the ad and remember the product or service. Sound expensive? Actually aerial advertising is more cost effective than one might think.

Aerial advertisers claim that their method reaches more people in a more effective way for much less cost than other traditional advertising methods. For example, a few years ago a particular Miami beach was targeted for an aerial banner and then 2000 of the people were surveyed thirty minutes later. The result was that 88% of the people were aware an ad flew by, 79% could recall the product or service, and 67% could recall at least half of the exact message. Could the printed media or radio and TV ads match this effectiveness at a reasonable five dollars per thousand people targeted? While some spend as much as 20% of their budget on advertising, aerial advertising can reach as many people for only a comparable 8% of the same budget.

It works like this. The drone of the plane in the sky causes people to look up. There, behind the plane, is a banner flapping in the wind and displaying a large, readable message, product, logo, or website. Curiosity sets in. “Who hired this plane to tote their message?” “Who is going to pay so much to get their message to the public?” or some wonder simply, “What does it say?” For up to seventeen seconds the people watching can repeatedly read the ad. The message has been delivered.

For those concerned about the air pollution of the plane, consider in contrast the amount of land pollution resulting from fliers reaching the same number of people? Aerial advertising is non-invasive, without waste products, and proven effective.

Companies interested in reaching a large number of people in a short period of time with their product or service should consider looking into banner towing as a means to this end.

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