Aerial Advertising

What is an aerial banner ad?  It is simply a long banner containing a message that is then flown over a crowd to convey that message randomly to them. Banner ads are very popular way to tell of new stores or restaurants, to remind people of established businesses, or to promote political candidates. They are even used to convey birthday wishes or proposals for marriage.

Aerial advertising has been proven effective as a relatively low cost high impact means of advertising. The message is virtually uncontested as it grabs the attention of a large audience and repeats the message many times as the plane flies over the crowd. The cost per contact is unparalleled in the retail world of advertising.

Yes, the ad has a captured audience, no competition for the product, the sound factor of the plane overhead, and the repetition of multiple passes. All this is built into the service. Banner ads are, of course, brief. After all, the audience has just 17 seconds to read them. Yet some ads are more effective than others, and more persuasive in causing others to consider a certain product or service. What makes one banner ad better than another?

A good banner ad must have several factors. The brief message must reach the goal the advertiser has in mind. The message must be readable, it must be catchy, it must be attractive, and it must be easy to remember. Most banner ads are written in seven foot letters so readability is not a problem. The printers will have suggestions on making it attractive. Your job then is to plan a message that both conveys what you want, and is easy to remember.

This little poem has helped people plan an effective ad for many decades: There are six honest serving men Who taught me all I knew. Their names are what and when and why And how and where and who. With these question words in mind, write down everything you really want the audience to learn from the ad about your business. Be concise. Some of these six question words will not apply. For example, you don’t need to tell them how you make the product. But the questions like what, when, and where are usually important. The banner may simply convey information about where to find further information, like a phone number or web page.

When you have listed everything that must be included on the banner, then began wording and rewording it until you are satisfied with it. It would be nice to include, say, addresses, phone numbers, webpage addresses for a restaurant. However, that is too much for a message that is passing by. Perhaps it would be best to just include the name and the corner the restaurant is on, and, if easy to remember, a phone number.

When you are satisfied that all you want said is expressed in the fewest words, ask yourself, “Will this message flying by a crowd be remembered?” That is important because the people at the event won’t be taking notes about your product. They are there for other purposes. Test your idea on others to see what they think. A well worded slogan or ad is worth all the effort you put into creating it.

Once you have followed these steps, it is time to get in touch with an aerial advertising company and get it printed and into the air. It won’t take long before your well planned message will be read by thousands and the result in sales will soon follow.

No related posts.