Imagine your product, service, or website announced to thousands of people at the same time, and most of them remember it! That is a dream come true for those who are willing to invest in aerial advertising. It is a cost effective means of getting a message out without competition from rivals. A company or individual simply contracts a firm to make a banner or logo sign and then to fly it over a heavily populated outdoor event where over half the people will probably remember their message.

Aerial advertising has proven effective just about anywhere an outside gathering of people may be found including during fairs, firework shows, concerts, ball games, rush hour traffic, parades, water shows, and races. Both national and local companies have used it to get more people to remember their company’s name. It has also been used to present birthday wishes and even as a way to propose!

There are basically three different types of messages offered by aerial advertising companies.  First, an aerial banner is a long streamers with a message such as, “Visit Loretta’s For Our Special Sale,” or “Happy Birthday, Bob!” These can reach 100 feet or more in length. A second and more popular message is the flying billboard. This could be as large as 4000 square feet and often has the same content as a roadside billboard would have. The message is brief, informative, and catchy. Some contain websites and if the domain is easy to remember, people can learn more about the product after they get home. Third, some combine these two with a billboard followed by a trailer (short banner) that gives more information. For instance, a business may put its name and logo on the billboard followed by their address on the trailer.

Low flying single engine planes over a populated area might cause some to wonder about the danger. The present Federal Aviation Regulations require operators of aerial advertising to avoid flying directly over stadiums, beaches and such like. A minimum separation of distance is required. This puts the aircraft parallel to the waterline on the offshore side of the beach or directly outside the perimeter of arenas, stadiums, and racetracks over land. Even with these limits, the ads are still quite visible.

When companies consider the number of people reached, the reusable nature of the banner, and how memorable this way of spreading their message is, an increasing number are concluding that airplane banner towing is the way to go.

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