For the beginning Webmaster, SEO is something only highly skilled people can do. As a Houston SEO it’s my belief that a lot of this is the result of all the misinformation written by many so called SEO’s. Some do this because they do not have any idea what they’re talking about while some others do it to justify the ongoing fees they charge their Clients. SE Optimization is not brain surgery peeps. It’s a systematic series of procedures that if done properly, will cause a Website to move up in the rankings.

To start with, the person in charge of obtaining the domain should make sure that the main keywords are used in the web address if at all possible. When all things are equal, a Website with keywords in the address will rank higher than a website without the keywords contained in the URL.

Now that you have that done, the you keywords should be added in the Name of your Website. By doing this, you’re helping search engines like Google,Yahoo and MSN figure out what it is that you Website is all about.

It’s important to make certain keywords are a part of the Title of every page on your site, or at the bare minimum, the Title of the page should contain your some keywords. This also helps the search engines determine what the subject of the page is, what it’s about and how relevant it is to the search term being searched for. As an added benefit, the Website or Blog should be designed so that the Page Title is in the H1 tag. Search engines rely a great deal on the H1 to tell them what the page is about and how relevant it is. If your Houston web designer does not know how to do this, fire them and find one that understands SEO.

You should now have those three things taken care of. Now that you do, it’s crucial that the keywords you want to rank for show up a few times in the content of the page. You should use them at least once in the first paragraph and once or twice more in the article somewhere, especially near the end of the page. A few more times between the first and last paragraph won’t hurt, in summary, just make sure you use them at the first of the article and again at the end.

Finally, you’ll soon discover that the most important part of SEO actually takes place off site. In my opinion, the most important thing in obtaining a higher ranking is backlinks leading back to your Web page. And it’s not enough to just get backlinks, these backward links need to have your keywords as the Anchor text of the links back to your site.

How important are backlinks? Well, I can rank a website that doesn’t have the keywords in the domain, one that doesn’t have keywords in the Website Title, Page Title and in the Content (although it’s much, much harder to do), but without anchored backlinks going to your web page, {it’s almost impossible} to rank a site in Google for any search phrases that are the least bit competitive.

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