There’s no shortage on advice regarding what one ought to do to better your WordPress blog’s position in the search engine listings. Certain folks agree, some differ, and some people are out-and-out puzzling.

In current SEO terms, someone who says one must submit your web site to the search engines so that they can index it is very behind the times.

Recently a distinguished selection of SEO professionals provided their professional thoughts to SEOmoz regarding what is relevant for outstanding search engine rankings today.

In short, these are the four most important search engine optimization ranking elements, in accordance with the experts’ consensus views.

The Right Keywords in the Title Tag

It is highly important to use the right keywords in crafting the text used in the title tag of a WordPress post. Not only does it promote better search engine rankings, it also helps with better click-through from the SE listings to your WordPress site. It is of reduced value to be listed high in the search results without receiving a high number of clicks. The ultimate purpose should be to get as many targeted visitors to the site as feasible.

The search engine bolds the keywords that were entered by the user. When part of your title is bolded, it gives the listing a better chance of being noticed and getting a click. Notwithstanding, bolded keywords don’t comprise the only element to take into consideration when crafting the title tag.

A lot of additional clicks can be gained from a cleverly written title, especially if it entices the web surfer to click. It’s more advantageous to get 100 clicks from the fifth listing by using a great title than 50 clicks from the 3rd position with a badly written title tag, right?

The Anchor Text that’s Used in Inbound Links

The anchor text that’s employed in the link that points to your web site from another web site weighs heavily in the SE algorithms to decide what your site is focused on. Additionally, what your web site is all about determines to a large extent what keywords it will rank for in the search results.

If at all you can influence in any way the anchor text that other sites utilize with their links to your site, then it’s a very prudent investment of your time.

A greater number of web sites that have links to your web site employing a specific keyphrase, or alternate versions of that keyphrase, will prompt the SE’s to more eagerly compute that your site is all about that certain keyword.

It’s even better when the content of the page on your web site contains that particular keyword and phrases similar in meaning.

Universal Link Popularity of the Site

Search engines calculate the relative importance of your site by using the number of links that are pointed to the site. This includes both quality of the hyperlinks and quantity of the links.

The importance of your site grows in the perception of the SE’s according to the number of different web sites that link to your site.

The building of backlinks doesn’t end.

One can never have enough backlinks pointing to your website. It’s true that one can build links too quickly and that can raise some alerts in the algorithms of the search engines. But, if it’s done as an ongoing action employing a longer term view, every backlink is worth the effort of getting it. The links all add up to a higher perceived importance of your site.

Link Popularity in the Internal Link Structure of the Site

Naturally, some of your web pages will get more external backlinks than other pages. Those that do not get many links might be the true income generating pages that you would aim to rank high in the search engines.

Internal linking structure, and the anchor text utilized for the internal links, is how you distribute PageRank inside your own site. The wisest path is to obtain the plugin for search engine optimization of WP that provides you complete control of the linking structure of your site.

Some search engine optimization experts say that an internal link has the same value as an external link.

That doesn’t mean the site will gain high rankings with only internal links. What it means is that you can get a certain page ranked by having internal links pointing to it even if it doesn’t have many external backlinks, on the condition that the remainder of your site has gained enough trust from external backlinks.

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