Online networking and online social bookmarking are more popular now than ever. It can be hard, however, to know which to choose because there are so many of them. That’s why so many Internet users find reviews of these type of sites so helpful. When reading the reviews, however, you may find that beauty is in the eye of the beholder. Some people would defend their social media choices to the bitter end. That might be because they were ignorant of the options, so all their time was taken up with one site before they knew what was happening. Some people defend their choice without even knowing the variations between Internet business networking sites, social bookmarking sites or sites that offer social networking just for fun. Even some avid social media users don’t know that there are also social media platforms, like Yuwie, that use small amounts of money per click to pay for people to use and promote their sites.

People often don’t know the difference between one form of free network and another because there is huge amount of cross-over in the platforms. As an example, HubPages can be used for either business networking or to just have fun. There are thousands upon thousands of user-driven free Ning social networking communities, such as Paper Craft Planet, which specialize in focused interests. These type of social network sites are significant due to their emphasis on people’s niche interests. Interests can be as specific as book aficionados, who now have many online communities geared just to them. Online social networking websites , like GoodReads have book reviews and other features created just for people who love to read. Another powerful form of online social networking websites is online social bookmarking, because it opens up new worlds of information storage and retrieval. Sites that feature social bookmarking, such as del.icio.us, allow logged-in users to save their online bookmarks for free. These sites are also powerful for people who are searching for information, because searches are greatly enhanced by tagging. The ability to use keyword tagging also is of value to Web marketers, who use them to garner backlinks for their blog posts and Web sites. A single social bookmarking link isn’t that valuable yet when a site has many of them, it can change the amount of search engine traffic it receives. As with BloggingZoom, when a link is posted on these web properties, top search engine rankings can be had for that page if it has good keyword tags and was submitted properly.

Confusing the issue even more are sites like Digg, which feature both online social networking and bookmarking. They are quite useful for bookmarking URLs but they also provide a wonderful platform for online social networking and marketing. You can make a lot of friends on these sites and links posted to these social networking platforms sometimes rank well in the search engines. This makes these type of sites genuine gold to Internet marketers.

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